Airbus and their lobbying team were seeking a "purpose" film for a new campaign aimed at garnering public sentiment behind the infrastructure needed for autonomous flying vehicles.
The Oust team conceived of a visual piece that personified the research paper which would be published in conjunction with the film and sought to create a teaser that would allow people to see the need for UAVs in the life of their communities. Then in collaboration with Ritual executed the purpose film that you see today.
Production Co: Ritual
Director: Matthew Underwood
Producer: Robert H. Dyar Jr.
DP: Paul Theodoroff